Five years after its debut, Apple Pay is the leading US mobile payment platform for in-store purchases. Apple Pay has been accepted very well by stores across the US and is estimated to be present in nearly 70% of all retailers by 2020.
A new report from eMarketer claims that Apple Pay has been the most used platform for mobile payments in the past year, surpassing the Starbucks mobile app which was (oddly) the US leader until recently.
Apple Pay now has an estimated 30.3 million users followed by Starbucks with 25.2 million. It’s also far ahead of competing services like Google Pay (12.1 million) and Samsung Pay (10.8 million).
According to Yory Wurmser of eMarketer, Apple Pay has greatly benefited from the spread of new point-of-sale (POS) systems that work with the NFC signals Apple Pay runs on.
Apple Pay’s expansion outside the US is also going strong as it’s currently available in more than 40 countries which should further assert Apple’s dominance on the mobile payment stage.