Chances are that you may have watched In Time, a 2011 American science fiction action movie produced by Andrew Niccol where instead of using paper money, a new economic system uses time as currency, and each person has a clock on their arm that counts down how long they have to live.
IKEA Dubai is bringing the movie to live by launching a campaign that will let shoppers use their time as currency by showing their Google Maps timeline to checkout workers to show how long it took them to travel to IKEA stores, Forbes reported.
“Before the birth of this campaign, we realized two things: time is precious today, and many loyal IKEA customers spend a significant chunk of it visiting our locations, which are sometimes away from the city center,” said an IKEA spokesperson. “We think it’s only right to reward our customers’ efforts by repaying them for the time spent reaching us.
The campaign, called “Buy With Your Time,” was created to help shoppers who live on the edges of towns and typically spend a lot of time traveling to IKEA stores.